shiloh inns: american owned and proud of it

now, i know very little about shiloh inns, and what i do comes from their radio commercial i hear on the radio every now and then. but one thing caught my attention:
"And Shiloh doesn't outsource; we keep American jobs in America."
now, ignoring the fact that outsourcing isn't always a bad thing, i just have one question to ask: how in the world would you outsource a hotel job? fly in your bellboys from india and your maids from mexico every night? move all the shiloh inns overseas? i just don't get it.